Product design in an innovation company


Smartpipe Solutions was building a revolutionary new platform-as-a-service (PaaS) to help telcos to monetise data safely and securely. Newt provided UX support, iteratively designing an interface, which made the data deceptively simple to use.

Newt’s design made the data accessible and understandable, not just for users, but also for telcos to help them understand the value that was created.

The Challenge

The product is the first of its kind, there’s nothing else like it anywhere. This meant we needed to conceptualise it from scratch and put our UX expertise to the test. We rose to the challenge; drawing from our many years of experience to find innovative, customer-focused solutions for every complexity.

This included managing and simplifying the many layers of functionality and multiple onscreen data attributes. We were also designing for three different user types, each with their own specific requirements.

wireframe sketch on a notepad

Our Thinking

We worked iteratively, starting with a rapid discovery phase. We then spent four weeks sketching out plans, scoping the product, uncovering requirements and designing solutions to meet users needs and usability best practice.

We worked closely with product and technology stakeholders to specify a front-end interface that was both appealing to users and achievable by development teams. Weekly sprints helped to evolve the design and ensure we were on track. Low and high fidelity prototypes were tested with users and their feedback was incorporated into the end product.

“Newt’s formula of integrating within our team environment was invaluable to the fast, efficient turnaround of this critical piece of work. Working as a seamless project unit, Newt and Smartpipe internal colleagues produced an outstanding piece of quality work in record time. ”

Business Outcomes

We successfully balanced business and customer needs to create an intelligent, carefully considered design in a record time. Working at speed, we iterated and produced high fidelity prototypes, which were subsequently developed into a real product in just 8 weeks.

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example of final design of page in situ on a desktop screen

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