21. August 2018
Take action with your customer-centred strategy
This is article 2 of 4 on how to create successful Customer Journey Mapping projects.
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Customer Journey Mapping lets you uncover existing issues in your customer and employee experiences and map out new propositions that better meet their needs.
Used by some of the UK’s largest companies, our Customer Experience Framework enables you to streamline your customer journeys quickly and efficiently, maximising your omnichannel customer sales, satisfaction and loyalty.
We help you
- Grow your sales by minimising customer pain points and maximising pleasure points
- Drive customer satisfaction by streamlining customer journeys across multiple devices and touchpoints
- Gain competitive advantage by uncovering new opportunities and quick wins to sell and serve
- Gain clarity internally on your company’s customer service offering, and where whitespaces exist
Our secret sauce
Drawing on our deep omnichannel expertise, and powered by our innovative Customer Experience Framework, we start by quickly pinpointing key customer interactions. We then use these to generate ideas to increase engagement and differentiate your service at every touchpoint.
Unlike an off-the-shelf software tool, which can give you only a narrow snapshot of specific interactions, our consultative approach highlights customers’ intrinsic motivators and paints a rich picture of your customers true behaviour.
“Newt’s analysis of our customers’ needs was powerful and adeptly handled via a rigorous, fully audited and traceable study.”
HEAD OF CUSTOMER STRATEGY, TESCO
Our approach
Successful Customer Journey Mapping is centred on the needs of your end users. We examine your customers’ motivations and pain points during every stage of their journey from decision-making and purchase to set up and aftercare.
We identify gaps in your existing customer experience and highlight quick and efficient ways to increase sale volumes and drive up NPS.
Our Customer Journey Mapping offer
As-is and To-be touchpoints
Multi-channel strategy and audit
Acquisition & retention pain points
Multi-channel experience design
Customer Research
Customer Journey visualisation
Our Customer Journey Mapping work
Our thoughts on Customer Journey Mapping
21. August 2018
Get internal alignment for your Customer Journey Map
This is article 1 of 4 on how to create successful Customer Journey Mapping projects.
Read More
4. May 2016
Choose the right granularity for your Customer Journey Map
Part 3 of 5: The ultimate guide to Customer Journey Mapping.
Read More
Got a project in mind?
Get in touch and tell us what you’re thinking.
