About Us

It all began four years ago when three UX experts met up and began to put the world to rights. We had built successful careers in big agencies, large consulting firms and client side. We all loved what we did. But didn’t understand why the agency and consulting worlds were so disparate.

Wouldn’t it be better if clients could get the creativity of an agency and the business focus of a consultancy under one roof?

So after lots of late night discussions, fuelled by copious amounts of coffee and invaluable nuggets of advice from potential clients, Newt was formed.

We hit the ground running, with supermarket giant Tesco as our first client. It was hard work but phenomenally rewarding.

We live and breathe Service Design – which probably annoys our other halves at the dinner table. But it’s great for our clients as we’re dedicated to finding the right solutions for every unique need.

In the past four years, we’ve built a loyal client base, and a network of valued partners and associates who share our way of thinking.

We have big plans for the future and are always ready to harness the power of good design to make a positive difference to people’s lives.

Alex, Phil and Amanda

OUR VALUES

DISCIPLINED INNOVATION

Innovation works best when there are some guardrails. There’s no point creating solutions that break budgets or don’t meet needs. True creativity is coming up with workable ideas within certain frameworks.

COMPLEXITY SIMPLIFIED

The best solutions ooze elegant simplicity. We apply grounded yet innovative design thinking to tame complexity and create brilliant, wonderfully articulated experiences.

GOOD DESIGN IMPROVES LIVES

We believe in style and substance. Good design should enhance people’s lives by simplifying the complex, decluttering the messy and bringing beauty and focus to what’s important.

TRANSPARENCY & INTEGRITY

We don’t believe in skimping over the bad bits or dressing things up with jargon. We offer clear, critical advice. Because that will give you the best results.

MEET THE TEAM

Alexander Frewin

MANAGING DIRECTOR

Alex brings a wealth of industry experience, senior leadership and consulting expertise. He loves drilling down to the nitty gritty and unlocking unique ways to drive your business forward and exceed customer needs. His executive roles at Accenture and IBM provided a rich understanding of how to develop strategic initiatives and manage change in complex organisations. Ultimately, he works to ensure your success, and is responsible for quality and culture.

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Dr. Amanda Salter

STRATEGY DIRECTOR

Amanda is never happier than when she’s taming complex problems through good design. An agile UX coach and advocate of lean UX, Amanda quickly gets the root of problems, bridging the gap between strategy, research, design and delivery. She has a plethora of experience in leading and delivering projects for retailers such as Tesco and my-Wardrobe.

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Dr. Philip Bonhard

Design director

Driven by curiosity about how people and technology interact, Phil has designed ultra-friendly tech for more than 10 years. A true technologist with a passion for inspirational design, Phil previously led the UX client engagements for multi-million pound projects at Accenture. He loves rapid prototyping.

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THE NEWT FAMILY

Some of the brightest minds in the industry and a delicious melting pot of skills, cultures and experiences. From visual designers, to service designers, to copywriters and store designers, everyone at Newt is a specialist in their area.

PIP ALDER

EXECUTIVE ASSISTANT

PAAYAL MITHANI

UX & SERVICE DESIGNER

Alessia Romano

UX DESIGNER

ZOE LESTER

VISUAL DESIGNER

ANGELA RAHE-BLOMFIELD

VISUAL DESIGNER

KEELY FLINT

LEAD EXPERIENCE STRATEGIST

VALENTINA D’EFILIPPO

INFORMATION DESIGNER

CLARE GILTROW

UX COPYWRITER

KULI FLORA

UX & SERVICE DESIGNER

ROBERTO CHRISTEN

DIGITAL PRODUCT DESIGNER

MIKE THOMPSON

EXPERIENCE STRATEGIST

CHIWAH LIU

DIGITAL DESIGNER

SIMON I’ANSON

EXPERIENCE STRATEGIST

GOLDMUND BYRNE

SNR SERVICE DESIGNER

SIMON CHIU

VISUAL DESIGNER

WORKING AT NEWT

“My job is to make you use technology without swearing.”

Alessia Romano
Junior UX Strategist

JOIN THE NEWT TEAM

We’re always on the look out for bright, talented professionals who are passionate about brilliant customer experience and know how to make it happen.

FIND OUT MORE

LET’S GET TOGETHER

Interested in finding out more?
Drop us a line, we’d love to hear from you!

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