It all began four years ago when three UX experts met up and began to put the world to rights.

We had built successful careers in big agencies, large consulting firms and client side. We all loved what we did. But didn’t understand why the agency and consulting worlds were so disparate. Wouldn’t it be better if clients could get the creativity of an agency and the business focus of a consultancy under one roof?
So after lots of late night discussions, fuelled by copious amounts of coffee and invaluable nuggets of advice from potential clients, Newt was formed. We hit the ground running, with supermarket giant Tesco as our first client.


It was hard work but phenomenally rewarding. We live and breathe Service Design – which probably annoys our other halves at the dinner table. But it’s great for our clients as we’re dedicated to finding the right solutions for every unique need.
In the past four years, we’ve built a loyal client base, and a network of valued partners and associates who share our way of thinking. We have big plans for the future and are always ready to harness the power of good design to make a positive difference to people’s lives.
Alex, Phil and Amanda

Our values
Disciplined innovation
Innovation works best when there are some guardrails. There’s no point creating solutions that break budgets or don’t meet needs. True creativity is coming up with workable ideas within certain frameworks.
Good design improves lives
We believe in style and substance. Good design should enhance people’s lives by simplifying the complex, decluttering the messy and bringing beauty and focus to what’s important.
Complexity simplified
The best solutions ooze elegant simplicity. We apply grounded yet innovative design thinking to tame complexity and create brilliant, wonderfully articulated experiences.
Transparency and integrity
We don’t believe in skimping over the bad bits or dressing things up with jargon. We offer clear, critical advice. Because that will give you the best results.
Who we are

Alexander Frewin
Managing Director
Alex brings a wealth of industry experience, senior leadership and consulting expertise.

Dr. Amanda Salter
Strategy Director
Amanda is never happier than when she’s taming complex problems through good design.

Dr. Philip Bonhard
Design Director
Driven by curiosity about how people and technology interact, Phil has designed ultra-friendly tech for more than 10 years.
The Newt family

Pip Alder

Emma Flynn

Maria Elena Calisi

Goldmund Byrne

Mike Thompson

Roberto Christen

Clare Giltrow
Be Inspired
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